Desire Group · UAE

SHAPING THE FUTURE

Technology · Hospitality · Healthcare · Creative Media · Grooming

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About the Group

A Diversified
Conglomerate

Founded with a vision to innovate, inspire, and impact — Desire Group operates across hospitality, healthcare, creative media, and grooming, driven by a single purpose: delivering quality experiences that enrich everyday life across the UAE and beyond.

0Brands
UAEBased
∞Ambition
Our Portfolio

9 Brands, One Vision

A family of businesses driving growth across the UAE — from your neighbourhood to the world.

Technology
DevX Technologies
Building Beyond Next — Web design, mobile apps, ERP solutions & AI integration. Turning the right technology into business growth across the UAE.
↗ Visit Website
Supermarket
FullDay
Freshness all day, every day. Your neighbourhood convenience store built on quality, affordability, and exceptional care.
Restaurant
Food Mahal
Authentic flavours — Indian, Pakistani, Malabar, Chinese & Filipino cuisines prepared by skilled chefs, fresh and within reach.
Restaurant
Crescent Restaurant
Modern, energetic dining for the fast-moving crowd. Fresh snacks, sandwiches, teas, and juices from morning to midnight.
Men's Grooming
Groomers
Redefining modern men's grooming with style and precision. Haircuts, beard styling, advanced treatments — it's a statement.
Healthcare
Medwell Pharmacy
Trusted, accessible healthcare across Dubai and RAK. Quality medicines and professional pharmacists dedicated to your health.
Creative Media
PICS-L Studio
Where creativity meets precision. Portraits, events, corporate campaigns and commercial productions — visual stories that endure.
Restaurant · Catering
Tasty World
A long-standing culinary destination spanning Indian, Pakistani, Arabic, Filipino & International cuisines. Dine-in, takeaway, catering.
Travel & Tourism
Season Star Travel
A renowned Dubai-based travel management company serving travellers since 2000. Air ticketing, tour packages, Umrah, hotel booking, visas and rent-a-car across the UAE and India.
↗ Visit Website
Our Purpose

Mission, Vision & Values

Mission
Create. Sustain. Enrich.

To create sustainable business ventures that enhance lifestyles, promote well-being, and empower creativity — while maintaining the highest standards of service and integrity.

Vision
Lead. Innovate. Impact.

To be a leading multi-sector enterprise recognized for excellence, innovation, and an unwavering commitment to shaping a better future for our communities.

Values
Integrity. Trust. Excellence.

At Desire Group we stand for integrity, innovation, and excellence. We value our customers, believe in sustainable growth, and deliver quality across every brand we create.

Not just brands —
A Vision for the Future.
Desire Group

Let's
Connect.

🌐 desiregroup.ae ✉️ info@desiregroup.ae 📞 054 583 2200 WhatsApp Instagram LinkedIn

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